Emerging Folk – Madeline Megery, Lottie Johnston, Tommy Ashby, Freyr

Madeline Megery captures the aura of exploration on her impressive new single Where You Roam.  The effective lyric video enhances the sentiment, featuring the artists wandering beneath majestic snow capped mountains, monuments of natures magnificence.  Lyrically the song reflects companionship and support for a friends life journey. 

Whereas we are so often trapped in the vanity of how a relationship affects ourselves, Megery sees this story through with grace and humility.  Thought it’s sad to say goodbye, the best friends send you on your way proper.  The worst friends tend to sabotage the relationship before you leave.  A life lesson within a song.  Madeline Megery is a sure thing for fans of indie folk breakout Lizzie McAlpine.  

Hear Where You Roam now on our Emerging Folk Playlist.   

Lottie Johnston caught our attention with her new single Lucid.  The lyrics are vivid and impactful.  She wades between the abstract and direct.   That poetry lends to describe the emotions of an experience where words fall short.  That intention is even written into the lyrics when she sings “We don’t need to speak anymore, tell me with those hands I adore.” 

Produced beautifully, the arrangement evolves in tandem with the dream narrative.  The further she pulls you in, the more expansive the soundscape, with tinkering piano and string melodies to paint the atmosphere bright.  In that last moment, the song takes on a celebratory aura, one that knows this Lucid moment is elusive.  Stylistically Lucid bridges the vibe between Sufjan Stevens and Big Thief. 

Hear Lucid now on our Emerging Folk Playlist. 

Tommy Ashby stylstically cites how hymnals and gospel music influenced folk Americana on his recent single Weigh Me Down.  He adds a nice dose of indie influence to match the classic appeal.  It recalls that cherished vibe known to the soundtrack of O’ Brother Where Art Thou, a clever modern placemarker to cite this style.  Ashby adds some electric grit and lofi sheen. 

A sure thing for fans of soulful crooners like Hozier, Ashby has his own trademark emotional quiver.  Weigh Me Down is featured on Ashby’s deluxe update to his debut Lamplighter.  An indie folk stand out, Ashby is already on our radar as one of the best indie folk discoveries of our year. 

Hear Weigh Me Down now on our Emerging Folk Playlist.

Swedish export Freyr capture a classic melancholy vibe on their recent Night and Day.  We hear evidence of classic 60s folk pop.  It’s more about the vibe and aesthetic than about any one melodic clue.  Night and Day as a song is certainly unique to Freyr.  It serves as an effective example of wearing your influences on your sleeves without gracing the realm of replication. 

The single is going to be a part of their upcoming full length due out August 25.  Already surpassing the million stream milestone, and having caught our attention previously with their single Abandoned Places, Freyr are not to be missed.  Their vibe resides somewhere between Andrew Bird and Damien Rice, with a classic twist to add exciting contrast. 

Hear Night and Day now on our Emerging Folk Playlist

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