Enter your dream state eternal with the seductive mantra that is I’m Not Okay, the new single for Bluhm. Their dream pop accents are lifted with nostalgic tendencies that tag the glorious 90s. We hear an influence of the Cranberries and 10,000 Maniacs to match the inspiration of indies like Beach House and The XX. Like all of them Bluhm transmits cinematic sentimental vibes fit to revive a lost 80s soundtrack within a modern sonic landscape.
I’m Not Okay screams like a coming of age anthem, one that hasn’t yet learned how to break out of its skin. Full of heartbreak and churning from the end of innocence, it beckons against life’s ruthless discovery. Like your first love leaving you out of sheer fomo. Life is unfair, and Bluhm captures that essence.
Hear I’m Not Okay now on our Best New Indie Playlist.
Fritz Hager caught our attention with their new single Bad Friend. The singers voice bears a candid tremble. Set against the songs rhythmic rush it adds to the sense of emotional urgency. The performance is beautifully believable.
His vocal talents lend to an intriguing scope of influence, as if Jose Gonzalez collaborated with Billie Eilish. In that same way Bad Friend has breakthrough potential with crossover appeal, delivering for indie pop and indie folk fans equally. It’s a testament to the vibrant production and his willingness to take electric chances. This vibe would also appeal to fans of Joji and Frank Ocean. We love Bad Friend.
Fritz Hager is featured on our Best New Indie Playlist.
YAYAH got under our skin with the intoxicating groove and delectable melody of Let Me Down. A gorgeous blend of electronica and chill pop, YAYAH pulls you towards their altar while uplifting you to the stars. The affect is seductive and entrancing, hypnotically pulling you into a dance trance while intriguing you with his catchy vocal design. In that way we hear the crossover appeal of Sylvan Esso or The XX, with some notable Dua Lipa style pop influence. YAYAH is a star in the making, and Let Me Down could be the banger to get them there.
Hear Let Me Down now on our Best New Indie Playlist.
MilaForFun floored us with their new single Wren’s Dan Song. We love this blend of emo and indie pop. We fully endorse this new adaptation in emo.
For reference, MilaForFun would make a proper opening act for another favorite buzz discovery, Petey. MilaForFun shares in the melodic infectious writing paired with heartfelt nostalgia heard in the vocal performance. MilaForFun adds intriguing cinematic contrast in the songs outro, featuring a creepy spoken word moment. Listen to the end.
Hear Wren’s Dan Song now on our Best New Indie Playlist.
The Wild Is Calling 