SOFY writes catchy nostalgic pop rock that effectively tags an influence of late 90s alternative. Is this style the next era to evolve into throwback sensation? SOFY and a few others have recently made a strong case, and SOFY might actually take the lead on this movement. Their new single Ashley Cole Type Beat shows they’ve got both the vibe and the music video game on lock. Her cheeky British attitude and pomp adds to the appeal. Check it out!
Gulz are having the best of times in the video for their new single Chimera. Their brand of brit pop screams youthful energy. The video effectively showcases their playful appeal, featuring the band enjoying a coast town getaway complete with afternoon pints and arcade jest. Carnivals and day drinks are all thats needed to inspire new fans to come through the party. We think this video makes Gulz seem worthy of an in concert submission price, we’re sold. Their music is a sure thing for fans of The Kooks and the Libertines, and the video only enhances that association.
Hit Bargain matches the experimental intrigue of their music with the eccentric music video that is Degree Decree. This dark dsystopian horror plays with our consumerist fears. The nightmarish bizarre affect recalls 80s B movie Troma style gore and grime, bringing that influence into our new age with updated imagery to reimagine those horrors fresh. Hit Bargain has their own exciting brand of post punk deflected organized chaos, its smart art induced noise reflecting assumed unavoidable insanities. Share in the madness. Check it out.
The Wild Is Calling 