Emerging Folk – Sophia St. Helen, Jules Ahoi, Mama Juke, Hollerhead

Sophia St. Helen enwrapped in the groove of her new single To Where and Where From.  The vibe is an infectious blend of indie folk and indie pop.  She cites an influence of Fleetwood Mac in a way that reflects another iconic underground indie band, Midlake.  Her voice combines that vibe with the lush relatable essence of Sharon Van Etten and some of the smokiness familiar to Norah Jones. 

She offers that it’s a song about finding beauty in the polarities of joy and sorrow.  She nailed it. 

Hear To Where and Where From now on our Emerging Folk Playlist

Jules Alhoi – Old Master’s House

We love everything about Old Master’s House, the new single from Jules Ahoi.  When we say he captures an aura familiar to Jose Gonzalez and early Bon Iver, it recalls a classic catch phrase: “if you know, you know.”  

Old Master’s House represents a universal feeling emulated in song but never entirely expressed with words.  It’s a metaphysical presence, one that reminds us that music is truly spiritual. The video enhances the sentiment.  Lose yourself to this vibe. 

Hear Old Master’s House now on our Emerging Folk Playlist.  

Mama Juke – Magnolia Skies

We were drawn into the tangled melodic brilliance of Magnolia Skies, the new single from Mama Juke.  The intros descending melody spirals you into the web arrangement.  The shift into the verse section delivers excitingly. 

Their vibe reflects a classic influence with a modern indie sensilbity.  We hear a bit of Allman Brothers and Jacksons Browne adapted with the modern inspiration of Jason Isbell and the associative alt country canon.  We adore it. 

Hear Magnolia Skies now on our Emerging Folk and Alt Country Playlist.  

Hollerhead – Don’t Cross That River Alone

We adore the soulful Americana spirit of Don’t Cross That River, the new single from Hollerhead.  A classic vibe with an indie spirit, the artist eloquently dips his toes in indie alt country while retaining his mainstream potential. 

Stylistically it bridges the gap between Chris Stapleton and The Lumineers.  He got Stapleton’s grit mixed with the Lumineers imaginative compositional style.  We’re big fans. 

Hear Hollerhead now on our Emerging Folk and Alt Country Playlist.  

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