Slow Mass is on our radar for their newest video for their song “Freeze Frame.” The song
is a strong blend between indie rock and bedroom pop, reminiscent of artists like Clairo and
Snail Mail. The infectious opening to the song soon begins to blossom into a beautiful cinematic
and well-rounded piece that is constantly evolving. The song’s build up and tension is finally
released within its final seconds, when all we’re left with is the serene vocals that opened the
track.
The video for “Freeze Frame” highlights part of the emerging Chicago band’s process in
the studio while making the song. It gives viewers a good insight to what the studio sessions
were actually like during the songs creation process. The band’s chemistry in the video aligns
perfectly with the vibe of the song which helps bring everything together as one cinematic
production.
As Slow Mass emerges into the indie scene, they look forward and prepare for what they
have planned for the rest of the year. The band, which has expanded its lineup to feature
collaborators from all over the country, has multiple releases prepared for 2025. Until then, you
can check out “Freeze Frame” on our Best New Indie Playlist.
TYGERMYLK channel a difficult moment into an entrancing song on their recent Natatli. The concept is reiterated through their imaginative music video. A gorgeous blend of illustrated live action shots illuminates the bands vibe while interpreting their aura through imagery.
The band offers that the first 40 seconds of the video are produced to simulate a dreamy concussion. With that knowledge in toe the narrative seems to reflect that incident. In that manner life turns inside then out and within again as trippy imagery suggests something sinister from this daunting experience.
The song itself is a creative concoction of indie grooves and fluttering melodies. The band finds the middle ground between Radiohead and something sweeter. It’s nice contrast. Enter the haze of this moment.
Phildel conjures their inner beast in the video for their new single Wild As Sin. The effective arrangement finds the pianos purpose within the realms of pop. It lets the songwriter stay true to her essence while embellishing her majestic spirit. The tribal traits get amplified by the videos underworld appeal.
Somewhere between a witch and a wolf, you can’t deny the sensual angle to this narrative. What beast she hopes to conjure is left for interpretation, and it’s more romantic than sadistic. For us it’s more about empowerment than it is about any kind of sinister spirit. It’s also a damn catchy song that lands cinematically brilliant. That affect is boosted by the videos gorgeous cinematography. See for yourself.
Gemma Hayes lured us to Central Hotel. The vibrant textured vibration of the robust guitar rumbles beneath the confused calm of her voice. She’s a fabulous singer. She understands dynamics and all that her voice might offer to the moment.
Adapting seamlessly between a hush and a lullaby, Hayes can coalesce you powerless. Washes of orchestrated atmosphere trail her aura as clever musical movements keep the moment cinematic. Stylistically she’s a gem in tandem with recent songwriters like Gigi Perez.
The music video companion offers a simple portrait of the artist. It dare not over-embellish, as to honor and respect the integrity of her musical genius. Gemma Hayes is absolutely a songwriter to watch. We’re hooked. Sink into the video for Central Hotel here.
The Wild Is Calling 