Music Videos We Love – Atomic Lobster, The History Of Gunpowder, HOKO, Soft Punch

Atomic Lobster are equally bizarre and dreamy with the new video for their song Roots.  There’s a seductive nature to their weird, illuminated by their leads long pensive gazes.  The clever costumery and complimentary color palettes add fun to it all.  Their music, a clever blend of grunge and bedroom pop, effectively reflects their 90s heroes like PJ Harvey and Radiohead while adding new indie sonic flavor to adapt these vibes new.  The video adds to the sentiment, with the contrast of the playful costumery against the musics disaffected grunge vibe giving these crustaceans project personality. Check it out. 

Like a behind the scenes montage within an art school aesthetic Candadian psych rockers The History of Gunpowder illuminate the process behind the creation and recording of their new single Swallows. More than a music video, this documentary like presentation comes with its own unique sonic design to match the dynamic visuals.  It reminds us that the composers of prog and post rock are undervalued as genius musical contributors.  It’s fair to say that the rock association downplays their academic value.  With Swallows, The History of Gunpowder shows exactly where they belongs, beneath the batch of Bitches Brew and psych jazz brilliance.  Check it out. 

HOKO captures their aura effectively with the video for their single Ephemera.  Extremely catchy at its essence, the band accentuates the attitude and vibe of the moment with this simple stylistic gem.  The song and their visual appeal is enough to keep you until the strobe design builds to a rupture.  We simply never get sick of watching a rock band have a great time, and HOKO doesn’t seem to give a f*ck, an attitude we absolutely embrace.  A video that makes you want to see the band live.  We are into it.  Check it out.  

Soft Punch embraces a classic catchy indie power pop vibe with their new single My Head.  For us the song blends the vibes of Wilco and classic Weezer elegantly.  The video adds to the Dad Rock appeal (not a slight), conceptually showing how music pulled this character out of the routine mundane.  The hats and color design add to the dystopian narrative, while the artist laboring over the tape machine reflects the projects rebellious foundation.  Afterall, their music clearly a byproduct of punk rock is still eager to escape these formalities til responsibility takes hold.