Emerging Folk – Max Frost, J.Ezra, Augenpulver, Pranatricks

We were entranced by the dreamy aura of The Ghost, the new single from Max Frost.  Produced with a haunting reverberation, The Ghost immerses you in its harmonious cloak. 

We embrace the aesthetic, but unlike other artists who use reverb to mask their imperfections, Frost’s vocal talents shine obvious.  The reverb adds a tasteful cinematic sparkle, one that connects the vibe to the extended works known to indie folks breakthrough champions while adding an exotic detail in the vein of Lord Huron or Jose Gonzalez.  The Ghost is a hit with real radio potential.  Hear for yourself. 

The Ghost is featured on our Emerging Folk Playlist

J.Ezra updates a classic influence with his intoxicating new single Hey, Hey, I’m Goin’ Down.  The statement lands suitably iconic.  It embraces its candid nature and mirrors its acquired assumption. 

J.Ezra adds his own sparkle to the 60s folk pop inspired canon.  He has his own rare vocal style, and produced in this manner it translates like a more lofi version of Ray LaMontagne, with an added influence of The Dead.  We can dig it. 

J.Ezra is featured on our Emerging Folk Playlist.  

We lost ourselves in the cinematic reverence of Folly, the new single from Augenpulver.  An intriguing loose format composition doesn’t subscribe to any formulaic mode specifically, but cleverly cites an understanding of contemporary movements.  That attention gives it rare presence, like a personified musical wild, or an untamed spirit who moves within the fabric of universal song. 

The instrumentation should connect with indie folk fans at large looking for a more abstract version of James Blake or Hozier within this stylistic medium. Folly is glorious. 

Augenpulver is featured on our Emerging Folk Playlist

Experimental indie lovers will delight in Worlds, the new release from Vancouver recording artist Pranatricks.  Notably abstract with sprinkled waves of conventionality, Worlds challenges your acquired musical instincts effectively. 

The production style twists the aura of the song, with samples to warp the mood dark and at times confusing.  It’s all to amplify the sentiment of the poetry, reflecting a story about uncovering our unbiquitous connection to all things.  Stylistically it blends the auras of Syd Barrett and even Neil Young with new songwriting pioneers like Sufjan Stevens or Conor Oberst.  Close your eyes and hold on, Worlds is a trip of a song. 

Worlds is featured on our Emerging Folk Playlist

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